Product marketing

What data can you manage in a PIM?

In a PIM system, you can manage all of your product data in one central location. This includes product information, such as product name, description, price, and images. You can also manage supplier information, such as contact details and delivery…

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How to properly segment the buyers of your products and services?

If you’re looking to better segment the buyers of your products and services, is a great resource. They offer a wide range of tips and tricks on how to properly segment your audience, based on their specific needs and…

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Product marketing: the importance of packaging

Product marketing is the process of creating a unique selling proposition for a product and then designing and executing a marketing mix to drive sales. An important part of product marketing is packaging. Packaging can be a powerful marketing tool,…

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The PIM: an essential tool for your marketing department?

The PIM is a essential tool for your marketing department because it allows you to manage your product information in a central location. This makes it easy for you to keep track of your product data and ensure that it…

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Essential questions for your marketing plan

If you’re looking to create a marketing plan, you’ll need to ask yourself a few essential questions first. What are your marketing goals? What are your target customers? What is your budget? Once you have answers to these questions, you’ll…

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What are the characteristics of product marketing?

Product marketing is the process of creating and delivering messages that promote the sale of a product. It is a promotional activity that is designed to generate interest in a product and persuade potential customers to purchase it. Product marketing…

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